IFA is the largest digital audio and video multimedia exhibition in Europe. IFA is held in Berlin every year for a week. The exhibits are smartphone, TV, and mobile appliance with IT technology. In IFA 2018, many enterprises exhibited their flagship products Also, South Korean enterprises, Samsung and LG, released their products in IFA 2018.

Samsung and LG are one of the largest companies in South Korea. Samsung and LG are known for their great IT technology. Samsung and LG introduced their products such as smartphone and IOT home service in IFA 2018. The LG CEO said that LG is trying to use AI technology in a home appliance to make consumers more comfortable.

▲ Samsung`s exhibition in IFA 2018

Samsung managed the booth with the theme, Samsung Town. There were Galaxy Note 9, IOT home service, and 8K QLED TV. Galaxy Note 9 is the first smartphone using Bixby 2.0. AI technology is used in home appliances, so Bixby could control the refrigerators, washing machines, and TVs. Visitors were very surprised at 8K QLED TV because of the great pixel intensity and the technology that makes users be able to feel immersed. Also, Samsung used AI technology in QLED TV, so TV automatically controlled the brightness, darkness, and colors.

▲ Samsung showed QLED 8K TV in IFA 2018

LG tried to develop the AI technology in home appliances. LG AI, Think Q would make users life more comfortable. They tried to magnify AI to the lifestyle zone. Many visitors were satisfied with LG built-in. Built-in is the integrated appliance with refrigerators, oven, and wine cellar. LG expected that built-in market will be magnified in Europe and America. LG displayed home appliances in signature kitchen sweet exhibit hall. Also, LG showed AI, Think Q with home appliances, like air conditioner and oven.

▲ LG showd AI, Think Q, in IFA 2018

LG and Samsung showed many good products in IFA 2018. European's reactions to their products were good. Now, the technology for robots and AI is the developing fast. So, in IFA 2019, many enterprises will show their robot technology with AI. This technology will make people's lifestyle good and comfortable.

Sep. 8th, 2018 by Choi Jae-Hyeok