▲ Pucca, animated character created by art director Kim

▲ Puccafe was decorated with an character Pucca.

There is a distinctive cafe named Puccafe. This cafe was decorated with an animated character Pucca. In the cafe, Pucca dolls are located here and there, and the walls are filled with Pucca paintings. Most people think a cafe related to energetic animation character will create some action and brighter atmosphere. However, Puccafe does not have that bright mood. Instead, it is closer to a restaurant with shady light, the black walls, and the menu not for sweet. Moreover, this cafe transforms into a jazz bar at night.

Art director, Kim Boo-kyung, who created Pucca, was behind of this all detailed components. During an interview, he said that Pucca is a messenger of love, and she expresses her affections for her boyfriend without hesitance. He came up with the idea of love is universal. To think about it, Animated character Pucca has great success. Especially, Pucca was more loved by foreign countries. Kim, head of character design company, Vooz, explained how to make success by this character.

Pucca is an animated character that Kim released in 2000. She was created in South Korea, but she looks like Chinese because of her double bun hairstyle and red-black outfit. Kim said that the colors reflect the character's personality. She is bold and powerful.

Korean characters do not have to be the same with 'Korean-ness'. If a character can elicit empathy from a large public, it can become the nation's culture. After that improved brand awareness of Pucca through a website, they start to have character commercialization business unlike others, which try TV animation.

▲ Pucca image

From the beginning, Pucca commercialization was progressed with fashion items such as bag, shoes, wallet, and others aimed at the overseas market because the domestic market did not understand character business at that time. In reality, Pucca has extended its business about 150 countries and 97 percent of the total sales from foreign in 2008.

The reason of this succession is because of different characters impressed with red-black color without a particular storyline. Last but not the least, there is no character based on an eastern girl. With this, Kim wished some turning points. People like character-related merchandises as they can touch and feel virtual ideas in their hands, Pucca will take the same approach in a different way.