In school, these days, at least half of the students deck themselves out in black, with padded jackets that come down to their knees or even longer. Indeed, it is called a long padding syndrome. A long padding is a jacket or goose jacket in English. For its nickname, it is a 'caterpillar jacket'. I now see that students look like caterpillars in black and white cocoons.

▲ students look like caterpillars in black cocoons

A long padding was originally from Pyeong Chang Olympics' official limited edition clothing. In this week, Pyeong Chang Olympics' official sneakers took part in this sensation. In an instant, we became "feeding frenzy". which means slash other's prey like a group of sharks and piranhas. Our country's trend is a serious problem. People may think their purchasing activity is rational, but it is wasteful, collective, and standardized as a result. Let us check out the reality of trend in South Korea. About four years ago, teenagers discriminated their friends according to the price of their North Face jacket. The teenagers who made the relationship between subordinates and superiors due to the trend seem too immature. North Face, which called Spine Breaker, replaced with a long padding recently.

Finding famous restaurants is also a trend. There are so many TV programs introducing famous restaurants these days. Last month, I went to a small restaurant which I held my birthday party when I was nine. In my childhood memories, that restaurant was really small, and there were just a few people stopped by. However, after it got broadcasted, dozens of people from all over the country were waiting. By the way, only a few people would say "As expected, it was so delicious!" with a smile after eating.

▲ people in line waiting for their turns

With the trend in our country, media outlets called the phenomenon '5G light velocity' trend and 'friendvy (friend+envy)', as envying friends. Also, experts diagnosed that being the part of a trend makes people feel the sense of belonging. A trend is a phenomenon receiving new ideas and technologies. To make a new idea viral in the city, media and opinion readers' activities are really important. So, it can mean some parts of SNS are used in that ways nowadays. The problem of a trend is that there is trend creator with the wicked grin behind the trend. In every trend, there are some people who create tipping effects. We cannot see them. However, they will obviously utter yell of delight in somewhere.

▲ invisible people behinid the trends

Dec. 29th, by 서효민