▲ They stayed up all night to buy Pyeong Chang long padded coats in the department store.

At dawn, many people were sleeping out in the open or queue overnight with the cold weather in front of Hyundai department store where the long padded coat was sold. Although they had to stay overnight and be tired of lining, they would be happy to get trend coats called "Pyeong Chang Long Padding" which is not expensive and has great thermal. Also, some consumer made the petition for producing more Pyeong Chang long Padding but it was not granted a petition. It means that long padded coats are this winder's 'it' item in Korea.

▲ One of the great brand ˝PUMA˝ uses popular idol in Korea.

Even though Korean average temperature for this year was recovered, long padded coats are in fashion. According to the price comparison site, in this year, demand started to increase in October and sales also increased 597 percent. Therefore, each brand releases them as the main product and concentrate on marketing such like using pop idols.

▲ Most students wear long padded coats.

In addition, long padded coats for teenagers are also more popular. As many people said that these can be said one part of school uniform, many students own and want their long padded coat. And there is many SPA brand or Internet shopping mall which is not too expensive - for example, outdoor sports brands' ones are about 300 or 400 thousand won but SPA brand and Internet brands' ones are 80 to 250 thousand won. - and afford to the student. Girls said, " Long padded coat is warmer than normal padding because long length covers the legs."

Moreover, women shopping mall combining service application "Zig Zag" analyzed about 350 million shopping search words and selected best search word. The long padded coat won a first prize which is three times more searched than second prize (hood T-shirts).

For these proves, Long padded coats became the basic item to match clothes and are very popular. The popularity of long padded coats are increasing for students and it will not be stopped. Also, the industry of long padded coats will be developed like more colorful or functional design.

Dec.09.2017 by June Hyun Ji