There's a saying that even though the product disappears, the brand lasts longer.A brand that forms a high degree of reliability and a positive image becomes the root of new customers.Every company is competing to increase its brand.

* Apple

Last month, the most valuable brand in 2017 was unveiled in 2017. First place was Apple's share of the seventh consecutive year.Apple's value jumped 10 percent over the past year.

* Google

Following last year, Google ranked second behind Apple. Google's brand value rose 28 percent over the past year to $ 1018 billion.Even though we decreased the gap with Apple compared to last year, we still have no gaps. 

 The rest of the top five seats were Microsoft, Facebook, and Coca Cola. Amazon.com, the world`s sixth-largest brand, was the largest brand of brand value compared to a year ago. Facebook has gone up as much as 40 percent a year before. This is now the heyday of technology companies, and you know that tech companies are embracing the world. Eighteen technology companies have named top 100 names. Among our companies, top 100 companies included Samsung, Hyundai and two companies. Samsung was ranked tenth, but its brand value rose 6 percent from last year to $ 8795 billion, up 6 percent from last year. In the last three years of the year (2015 ~ 2017), Samsung ranked 7th, 11th, 10th, placing a similar ranking in place for the last three years. Hyundai is similar.