The Hwacheon Sancheoneo Ice Festival will overcome the crisis of COVID-19대한민국청소년영어뉴스/KOREAN YOUTH ENGLISH NEWS
기사 메일전송
  • 기사등록 2022-01-28 14:59:39

Hwacheon Sancheoneo Ice Festival, Korea's representative winter festival, and a world-class winter festival has been canceled for two consecutive years due to the re-proliferation of COVID-19. Hwacheon-gun County judged that it was unreasonable to hold the festival at a time when more than 5,000 confirmed cases occurred nationwide a day, and there were concerns about the spread of the Omicron mutation virus. Despite the difficult situation, Hwacheon-gun is not giving up. Hwacheon-gun was challenged to prepare for success again.

Due to the non-face-to-face trend brought about by COVID-19, daily life in all areas of our society has continuously shrunk. The Hwacheon Sancheoneo Ice Festival, which attracts more than 1.5 million people every year, was no exception. However, Hwacheon-gun is challenging to expand the stage of the Sancheoneo Festival to the dining table in its home turf. The weapon of the challenge is Sancheoneo food that will captivate consumers' tastes.

Hwacheon-gun has already looked at the possibility of the success of Sancheoneo fish as a food ingredient since 2019. when the Sancheoneo Ice Festival was canceled in 2021, it introduced products that consumers can cook and eat themselves such as canned fish, fish soy sauce, fish cakes, and milk kits that are excellent in storage. Hwacheon-gun prepared packaging designs several times by going back and forth from manufacturing plants. Also, before the explanation day, they sold all canned Sancheoneo kimchi and lean meat products.

As next year's festival was also canceled, more than 90 tons of Sanchoeneo, which is more than 75 tons last year, remain. Hwacheon-gun is once again moving rapidly by establishing a strategy to overcome the crisis. They are preparing to produce higher quality products and are also planning for new products. Hwacheon-gun is also establishing promotional strategies as well as manufacturing processed foods. This is because sales performance can be expected only when consumers are effectively informed of unfamiliar Sancheoneo foods.

Hwacheon Sancheoneo Festival presented a new role model for the winter festival after COVID-19. This is because the contents of the ice fishing festival have been diversified from simple experiences to "events to enjoy and taste all seasons." Hwacheon-gun supervisor said that the festival has been canceled due to COVID-19, but they will successfully complete the manufacture of processed Sancheoneo fish and expand it into the food industry. They will repay tourists with a more enjoyable and safer festival in 2023.

Many people have enjoyed the Hwacheon Sancheoneo Ice Festival, but it is currently not available due to COVID-19.

By Lee Jeong Hoon


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