On April 1, many companies held unique events to mark April Fools' Day, drawing the attention of many consumers.

▲ Naver webtoon thumbnails on April 1st

Naver Webtoon, which has hosted April Fools' Day event since 2018, held a surprise event this year. They replaced the thumbnails of a total of 381 webtoons on April 1. This year's concept was "cookies made by employees," based on the Naver Webtoon payment system, called Cookie. Moreover, at the bottom of the latest episode of a webtoon, which was serialized until the night of April 4th special cuts by the webtoon artists are added. Special cuts to commemorate April Fools' Day include settings that were not revealed in the work or collaboration with other artists.

▲ Meltdown Samanco and Sleepniess hunting

In the food industry, a variety of unique products with humor were also released. Binggrae, for example, changed their representative ice cream called "Samanco" and "the heat hunting." Samanco has added spicy buldak chicken sauce to its traditional whole red bean syrup and vanilla ice cream, and it was released under the name "Meltdown Samanco". Then, "the heat hunting" was changed to sleepiness hunting." Not only the name but also the taste changed from coffee flavor to sour energy drink flavor. Furthermore, Lotte Confectionery released "jaws bar eating melon," and CU, a convenience store, released a collaborative product with Hometown dumpling, which is called Hometown dumpling chips.

▲ Hometown dumpling chips meat dumpling flavor

There are so many April Fools' Day events, but some companies did not implement some this year. Google, which attracted a lot of attention with various April Fools' Day events every year, did not play April Fools' Day this year. Lorraine Twohill, Google Marketing Executive, said that our current goal is to help people. She added that we should any joke until April next year to respect everyone who fighting against COVID-19.

In a difficult situation with COVID-19, such April Fools' Day joke and events were a good opportunity to give people happiness and make them smile. However, people should refrain from excessive jokes because they can damage other people.

by Jiye Park