Nowadays, SNS can make a great deal of marketing ways to communicate with people. So, many people use SNS such as Facebook, Instagram, YouTube, and other social media platforms. These media make people's life easy. These days, marketing is important because most people use smartphone, so companies can make a sale. Recently, there is a channel on YouTube which became famous. It is Nego King that Hwang Kwang-hee made a negotiation with the boss of a famous brand company. The channel is growing gradually since it was started. This made people to buy goods in cheap price.

▲ Dalla Studio`s Logo

A month ago, Dalla Studio released a video about Nego King making a deal with the CEO of a famous brand company. Nego is a word meas 'negotiation'. Hwang Kwang-hee negotiated with a CEO to make a deal for the welfare of the customers. For example, in his first video, he negotiated with the CEO of BBQ to reduce the burden of customers with the products' expensive price. Eventually, some of the menus' prices were decreased for two weeks. Although the chickens' prices were decreased, a lot of chickens in BBQ were sold because of their marketing strategy, and the store was endorsed on YouTube.

▲ Thumbnail of BBQ Negotiation

Moreover, Häagen-Dazs also negotiated with Hwang Kwang-hee. In September, Häagen-Dazs announced to the people that they can have one more ice cream when they buy two ice cream. Moreover, after the negotiation, Häagen-Dazs gave two more mini cups to the customers. Through the negotiation, Häagen-Dazs was able to advertise their company to the Korean people, and people can buy ice cream with better conditions than before. Thus, both Häagen-Dazs and their customers are in win-win situation.

▲ Nego King

There are a variety of ways in advertising products. However, these days, SNS marketing is the most efficient way to advertise products to people. Like Nego King, companies can advertise their brand image well in social marketing services. This is a great example of marketing strategy through SNS.

September 20th, 2020

by Chun Jun-hyeock