South Korea and Japan are located in a similar geographical position. Thus, diplomatic relations and trade have a strong influence on each other. However, now, the two countries suffered exportation conflict because recently, Japan announced export regulations for three types of semiconductor materials. Japan reported that they moved from a comprehensive export license to an individual export license. This situation dealt a blow to South Korea's economy.

▲ Japanese beeres, one of the Japanese boycott lists.

South Korean companies seek to overcome the semiconductor industry crisis that they still develop loaners. Besides, many domestic companies are researching their products to replace Japanese products such as pens, clothes, and necessities of people in South Korea. That is why "Patriot Marketing" is currently underway in South Korea.

▲ Monami`s Mugunghwa Dictionary Products

The Monami's Liberation Day Limited Edition "FX 153" that was released earlier last month that is a representative hit product. In this product, they aimed students as well as Koreans. According to their announcement, " the 153 Mugunghwa," which was released on the 11th, has also finished selling 2,000 sets out of 3,000 sets of limited supplies. The sales of the Monami Mall have also exploded when the boycott of Japanese products began. Surprisingly, the sales jumped to 247.4 percent in July from a year earlier, while August's sales grew by more than 1,000 percent.

▲ K2 Dokdo Edition Products

In addition, K2 gets a strong profit. Most of the 10,000 T-shirts for the August 15 campaign, which was launched early last month, have been sold out, and the campaign has been particularly well-received by Japan since July. "Patriot Marketing" showed how many South Koreans participated in the boycott, and domestic companies possibilities are infinite.

However, there is a concern that there are companies that use this marketing strategy only as a means of making money. Nevertheless, many companies use it to get a good image and reliability from domestic consumers. With each company's influence expanding, the consumers will have to choose products carefully.

September 1, 2019

By Je Seoyeon