On October 31, SM Entertainment held SMTOWN Wonderland. It is SM's annual Halloween party. SHINEE dressed up with special unique costumes at SM Halloween party in 2013 for the first time. After that time, this party has gained attention from many people. A lot of Korean entertainers and singers with special costumes took part in this party.

Key of SHINEE is the most notable person because he always dresses up in unique costumes. He has dressed up as a Simpson character, Ronald McDonald, and more. However, he couldn’t take part this year because of his other schedule. SM prepared a life-size photo stand of him dressed up as Lord Voldemort. Although he didn’t take part, he was chosen as the best dresser.

Others also showed unique costumes. Luna of F(x) appeared in a Groot costume. Her costume amazed many people, and they were amused. Also, Choongjae Kim's banana costume got attention. He appeared as Kian 84 (a famous Webtoon writer)'s best friend in “I Live Alone,” a famous Korean entertainment show.

SM entertainment prepared a photo zone for fans. Only entertainers and singers can take part in this party. One fan said, “I want to be a singer in SM because I want to dress up in costumes.” Also, some fans enjoy Halloween by seeing their favorite singer’s costume. Like this situation, SM’s annual Halloween party is not only for artists to enjoy. Many fans and artists are awaiting the Halloween party next year.